This is why you NEVER just buy the dividend.


Papa John's (PZZA) was yielding over 6% and that dividend looked shiny and tempting.

I'm not going to pretend I didn't notice.

It's been sitting on the fringes of my radar for a couple years now, price sliding, yield climbing and my daughter loves their pizza. (Reminder: liking the product doesn't make it a good investment. Plenty of us loved Blockbuster Video too.)

Being attracted to a fat yield is fine. Normal, even. A largemouth bass sees something shiny and thinks food.

The bass just doesn't stop to ask why it's shiny. That's how it ends up in a frying pan.

Last week, Papa John's suspended the dividend. Not trimmed. Suspended. Like, now with a yield of 0.00%!

Could you have seen it coming?

Oh, heck yeah and here's some of the low hanging red flags:

๐Ÿšฉ Sales falling for almost 3 straight years. $2.14B down to $1.97B. Tough to run a business when fewer fresh dollars come through the front door.

๐Ÿšฉ Free cash flow per share is collapsing. $4.23 in 2020. Seventy-five cents today. Free cash flow is the stuff that pays you your dividend.

๐Ÿšฉ They were paying out 246% of free cash flow. Every dollar they had, plus money they didn't have. Nobody runs a healthy company that way.

๐Ÿšฉ Dividend frozen since 2024. A freeze is management saying "we can't raise this" without actually saying it. They're treading water, trying to right the ship.

๐Ÿšฉ $907M of net debt against an $806M market cap. They owe more than the entire company is worth. Talk about a bucket of yuck!๐Ÿคฎ

๐Ÿšฉ Interest coverage down to 2.60. That's $2.60 of operating profit for every $1 of interest owed. It was 9.45 back in 2021. Here's the thing โ€” a company MUST pay its interest, same as you and me. The dividend? That's written in pencil. When survival comes into question, pencil gets erased.

๐Ÿšฉ A takeover rumor in June that conveniently popped the stock and squeezed the shorts. Smoke cleared. Shorts came right back.

So what actually happened here?

Papa John's built its whole brand on being the premium pizza. Then everybody started hunting for deals. Competitors leaned into discounts and built better apps. DoorDash showed up and made delivery something any restaurant could do.

Now they're closing 300 stores and spending big to dig out. That money had to come from somewhere.

It came from your dividend.

The stock is down 80% over five years. The market isn't always right โ€” that's exactly where the money gets made when you're right and it's wrong. But when it's screaming this loudly for this long, you'd better have a real reason to disagree.

When a company waves more red flags than a Chinese communist party parade, it's probably best to just stay away.
โ€‹
Anybody who bought this JUST for the yield is about to learn a lesson that leaves a worse taste in their mouth than pineapple-and-anchovy pizza.

It's ok to notice the shiny thing.

Just don't bite before you look.

-Russ


Video I'm Watching

video previewโ€‹

Many ioncome investors are wondering if Verizon (VZ) is a good buy as the share price continues to fall and the dividend yield rises. Brian at SimplySafeDividends tackles that question.

Podcast I'm Listening To

show
100 Year Thinkers: Warren Bu...
Aug 7 ยท Talking Billions with Bo...
67:23
Spotify Logo
 
โ€‹

Very cool conversation with The Warren Buffett Portfolio author Robert Hagstrom about how investing is most intelligent when its most business like and other nuggets of investing wisdom.


Disclaimer: This is not investment advice. Do your own research before making any investment decisions.

๐Ÿ˜THANK YOU to all who responded to the last newsletter!!

Check out the portfolio on Blossom, the podcast, or see whatโ€™s cooking on YouTube.

And now, here is this week's portfolio activity...


Dividends Received This Week ~$0

None.

Dividends Received 2026 (Schwab Only)~

$3,008.58


Stocks Sold (AVERAGE)

  • 3 Vanguard Total Stock Market ETF (VTI) | $380.65 (Sold a few to invest in individual stocks in the Roth next week.)

Stocks Bought (AVERAGE)

  • 1 Schwab Intl. Dividend ETF (SCHY) | $33.35
  • 1 VICI Properties (VICI) | $26.50

๐Ÿ’ฐ GOING EX-DIVIDEND THIS WEEK ๐Ÿ’ฐ

  • 8/10 Apple (AAPL), 0.34% | 99VS
  • 8/10 PPG Industries (PPG), 2.47% | 93VS
  • 8/10 Rollins (ROL), 1.93% | 83VS
  • 8/11 Visa (V), 0.74% | 99VS
  • 8/12 Clorox (CLX), 4.76% | 60BS
  • 8/12 Target (TGT), 3.10% | 70S
  • 8/13 Pool Corp (POOL), 2.52% | 69S
  • 8/14 Church & Dwight (CHD), 1.19% | 99VS
  • 8/14 Cintas (CTAS), 1.02% | 97VS
  • 8/14 Hershy (HSY), 3.19% | 80S
  • 8/14 Starbucks (SBUX), 2.35% | 60BS

๐Ÿ”ฅSpecial Offers!๐Ÿ”ฅ

Simply Safe Dividends is a resource I use every single day. It's run by a handful of very knowledgable HUMANS and updated constantly. And with this offer, you can try it FREE for one full month with absolutely NO credit card required! ๐Ÿ‘‰Check it out!


Access Seeking Alpha's proven stock ratings, data-driven insights, and institutional-grade tools for just $269 for your first year.:

  • Seeking Alpha Premium: $269/year (Save $30 + 7-day free trial)

If you want data-driven insights and professional stock ratings to help grow your portfolio, grab the deal while it lasts. ๐Ÿ‘‰ [Claim your discount here!]

*These are affiliate offers, and I will receive a small commission at no additional cost when you buy a premium annual subscription after clicking the images or links above.


video previewโ€‹

In case you missed it, we tested 69 covered call ETFs and only 4 passed!


๐ŸŽถRandom music from the Dapper Dividends Jukebox๐ŸŽถ

Motley Crue - Live Wire

video previewโ€‹

๐ŸŽ™๏ธCheck out the Dapper Dividends Jukebox!๐ŸŽถ

Are you cursed with too much money? Consider my TIP JAR as a last resort before lighting it on ๐Ÿ”ฅ!


Hey, you made it to the end of the newsletter!

Congratulations!

How did you like it? Do you have any suggestions for improving it? Please let me know here.

That said, have a WONDERFUL week, and I'll see you in the next one.


Unsubscribe ยท Preferencesโ€‹

Copyright (C) *2025*DapperDividends*All rights reserved.

Dapper Dividends

Each week you'll learn how to be a better dividend investor and follow the journey of a welder with a passion for passive income to $1,000,000 and beyond.

Read more from Dapper Dividends

So I'm listening to the VICI Properties (VICI) earnings call last week and an analyst asks about buybacks. The stock's been crushed, sitting near its 52-week low. So why not buy some of it back? The CFO basically said no thanks. And the reason he gave is something I don't think most people know, so let me try to explain it, because I've seen social media posts ripping REITs for "diluting shareholders" and there might be some confusion. A REIT (Real Estate Investment Trust) is just a publicly...

My international allocation is 0.62%, but the pros say 30% to 40% and I might be making another move to start bringing that higher. For years my excuse was that I owned PepsiCo (PEP) and Johnson & Johnson (JNJ), so I already had foreign exposure. That's half right. A company like PepsiCo gives you global sales, but not global stock behavior. PepsiCo still trades like a US stock no matter where it sells its soda. And the excuse is getting weaker: Goldman Sachs says 28% of S&P 500 revenue came...

Here's your weekly helping of interesting investing information and insights. It's embarrassing to admit this, but if it helps one person, it'll be worth it. On 1/1/2025, my employer started offering a Health Savings Account, and we enrolled. If you're not familiar, an HSA is like a retirement account on steroids because it's triple-tax advantaged: you contribute pre-tax dollars, invest them and let them compound, then spend them tax-free on qualified medical expenses. But here's the REALLY...